The Second Look Free funnel leak review

Paid traffic is leaking

Fix your funnel.

Getting clients is harder than it used to be.

Ads cost more. People are more skeptical. And every week there's a new copycat ripping off what you built.

We do one thing: get your funnel to put more money in your pocket, without you spending more or doing more.

Step one, we go through your funnel and find the biggest leak.

Usually it's somewhere like:

  • …people who booked a call and never bought
  • …people who registered for the webinar and never showed
  • …people who grabbed your low-ticket thing and never touched the high-ticket

Point is, anybody who came in, was a real fit, and didn't buy the first time.

Then we figure out why.

And no, we don't just ask them. That doesn't work. Half the time they don't even know the real reason themselves.

Most people assume those non-buyers were broke or not a fit.

Almost never true. What we actually find:

  • …they were sold, they just didn't move. Doing nothing was easier than doing something, so "I'll get to it" turned into never
  • …they felt the normal nerves that hit before any big decision, and mistook those nerves for doubt about your offer
  • …they were in, but they couldn't explain it well enough to the one person whose yes they needed
Notice none of those is "no money." Every one of them is somebody who wanted it and got stuck.

So look at your own funnel for a second.

Say you've only got 100 people who didn't buy. (Most people we work with have thousands.)

How many of those 100 do you figure stalled out for one of those three reasons?

Even if it's just 5 a month…

5people
×
$5,000offer
=
$25,000a month
$300,000a year

5 people. A $5,000 offer. That's $25,000 a month. $300,000 a year.

Walking out of a funnel you already built and already paid to fill.

You're not retiring on that. But $300,000 a year is real money. You already know what you'd do with it.

So once we know who didn't buy and why, we go back and give those people a Second Look, the one they didn't take the first time.

The Second Look isn't a follow-up email. It's a specific process we've built and refined, and it's the only thing we do, which is why we're good at it.

And before you think it, no, this isn't "follow up till they buy or die." It's the opposite.

These people put themselves on the list. They already raised their hand once. They wanted what you've got and got stuck on one of those three things. The Second Look just lets them get unstuck, on their own terms, with nobody breathing down their neck.

And it works. We ran one for my client Dontell and pulled back $135,000 in cash he'd already written off.

The Second Look works best when:

  • …you're running paid traffic consistently
  • …your offer already converts
  • …it's priced at $1,000 or more (ideally $2,000+)
  • …your delivery's good and your refunds stay low
  • …you're fine letting us build and run the Second Look our way

What's it cost?

It's a revenue share. We only make money when you make money.

Revenue share. We only make money when you make money.
We recover nothing, you pay nothing.

You keep your funnel exactly how it is. Everybody who comes through and doesn't buy is who we go back for. We recover sales, we split it. We recover nothing, you pay nothing.

There's a small deposit to hold your spot, and it comes out of our half, not on top of it.

If that sounds like you, the next step's easy:

we look at your funnel and tell you what's leaking. Costs nothing, and one conversation in you'll know whether there's enough sitting there to bother going after.

Look at your funnel and tell you what's leaking
The Second Look fit check

Funnel application

We only take on funnels where there is likely real money sitting in the non-buyers. These questions tell both of us whether your funnel has enough traffic, reach, and margin to be worth a closer look.

1. You running paid traffic to this funnel right now?
2. What do you sell through it, and what's it priced at?
3. Roughly how many people have come through and not bought?
4. Can you actually reach those folks?
5. When traffic's flowing, how's the offer convert?
6. How are refunds and chargebacks on it?

Asking because a recovered sale only counts if it sticks — so this one's on your side too.

7. When did these non-buyers last hear from you?

Optional — but if you did, what'd you try and how'd it go?

9. The Second Look runs on a revenue share, and we build and run it our way. That's the part that makes it work. How's that sit with you?

That's everything. If there's real money sitting in your non-buyers, we'll show you where it is. If there's not enough to bother, we'll tell you that straight. No pitch either way.

Application received. We'll review it and tell you straight if there's enough to bother.